Businesses large and small can benefit from using social media marketing. Actually, not using social media can harm your business – front desk staff are no longer the first point of contact between your business and the wider world.
30% of consumers do research on the company they are buying from before they buy – so make sure your social media accounts stand out from all of your competitors, which is the overall aim.
Offer social proof
Likes and follower count are some of the most obvious – also blogs and proper marketing can generate a respectable number of post likes, comments and shares, also great customer service paired with an IRL marketing push can get you a 4-5 star review.
Improve customer care
35% of customers look first to social media for customer help as you have more chance of getting a response than email or phone contact. Social media can even provide an opportunity to solve issues you otherwise would not hear about. We are familiar with the dissatisfied customer who won’t tell you there is a problem, however they will often post it on social media, which gives socially savvy companies the opportunity to publicly reach out and offer help.
Boost sales and conversions
Social media can help both sales and conversions. one study shows a 13% increase in conversion rate from social media leads. Social media marketing helps your bottom line, improving brand awareness, loyalty, equity, authority. all of which lead to more conversions and better sales.
Humanise your brand
Introduce your followers to the people who make up your company and showcase how existing customers are using and benefitting from your services and products, making potential customers feel like they can trust your company as they have met the employees
One thing about social media / marketing is that you need to create an image of the brand such that it is the first thing that comes to your customers minds when they think about a certain product or service. also creating an impression on their minds that your business is on the top of their minds.
Keeping an eye on competitors social media pages – judge which of their posts are doing better, look at how they are engaging with their followers, what are they doing that you could be doing? this is all a huge part of social media marketing, you have to analyse your pages, knowing where you can improve and what you are lacking in. Learning the buying patterns of your ideal customers, maybe you could send them a 10% off voucher before they purchase anything, giving people discounts usually makes them spend more as they are getting money off. This will make the customer come back and continue purchasing from your brand.
Build relationships with your target customers, a business that connects the most with its customers is a business that grows immensely on all possible levels. Customers like it when the company they are purchasing from get on a personal level with them, building trust so that they will continue to buy from you and might even recommend your company to others that are looking for similar things.
The key to growing your business successfully with social media / marketing is being consistent and having a plan, there is no point if you are just going to post once or twice a week with boring content, you need at least one post per day on each social media page – making them fun but also educational.